Measuring the effectiveness of promotional activities is essential to understand their impact and make informed decisions. Some key metrics include:
Return on Investment (ROI): Calculating the profitability of the promotional efforts. Conversion Rate: The percentage of potential customers who take the desired action, such as making a purchase. Customer Acquisition Cost (CAC): The cost associated with acquiring a new customer through promotional activities. Brand Awareness: Measuring how well customers recognize and recall the brand. Engagement Metrics: Tracking likes, shares, comments, and other forms of engagement on social media and other platforms.