How to Measure the Effectiveness of Outdoor Media?
Measuring the effectiveness of outdoor media can be challenging but is essential for assessing return on investment (ROI). Common metrics include:
Impressions: The number of times an ad is seen. Reach: The total number of unique people who see the ad. Engagement: Interaction with the ad, often measured through technologies like QR codes or NFC. Conversion Rates: The percentage of people who take a desired action after seeing the ad.