How to Measure the Effectiveness of Marketing and Advertising Efforts?
To determine the success of your marketing and advertising campaigns, consider the following metrics:
ROI (Return on Investment): The revenue generated compared to the cost of the campaign. Conversion Rate: The percentage of users who take the desired action, such as making a purchase or signing up for a newsletter. Customer Acquisition Cost: The cost of acquiring a new customer. Engagement Rate: The level of interaction with your content, such as likes, comments, and shares. Brand Awareness: The extent to which consumers recognize and recall your brand.