How to Measure the Effectiveness of Lead Nurturing Efforts?
Measuring the effectiveness of your lead nurturing efforts is essential for continuous improvement. Here are some key metrics to track:
Conversion Rate: The percentage of leads that convert into customers. Engagement Rate: The level of interaction with your content, such as email open rates and click-through rates. Lead Scoring: Assigning scores to leads based on their behavior and engagement to prioritize the most promising ones. Customer Lifetime Value (CLV): The total revenue a business can expect from a single customer over their lifetime.