How to Measure the Effectiveness of External Communication?
Measuring the effectiveness of external communication can provide insights into what works and what needs improvement. Here are some key metrics to consider:
Engagement Metrics: Likes, shares, comments, and retweets on social media platforms. Website Traffic: The number of visitors, page views, and time spent on the company's website. Media Coverage: The volume and tone of media mentions and press coverage. Customer Feedback: Reviews, testimonials, and direct feedback from customers. Sales Data: Increases in sales or inquiries following a communication campaign.