Brand Awareness: Surveys and social media analytics to gauge how well the brand is recognized. Engagement Rates: Likes, shares, comments, and other forms of interaction on social media and other platforms. Website Traffic: The number of visitors to the website and their behavior. Conversion Rates: The percentage of visitors who take a desired action, such as making a purchase or signing up for a newsletter. Customer Feedback: Reviews, testimonials, and direct feedback from customers.