Measuring the effectiveness of advertising is critical for optimizing strategies. Entrepreneurs can use various metrics such as:
Return on Investment (ROI): Calculate the revenue generated against the cost of the advertising campaign. Click-Through Rate (CTR): Measures the number of clicks your ad receives relative to its number of impressions. Conversion Rate: The percentage of users who take a desired action after clicking on your ad. Customer Acquisition Cost (CAC): The cost to acquire a new customer through your advertising efforts.