Measuring the effectiveness of ad placement is essential for optimizing future campaigns. Key metrics include:
Click-Through Rate (CTR): The ratio of users who click on the ad to the number of total users who view the ad. Conversion Rate: The percentage of users who take the desired action (e.g., making a purchase) after clicking on the ad. Return on Ad Spend (ROAS): A measure of the revenue generated for every dollar spent on advertising. Engagement: Metrics such as likes, shares, and comments that indicate how users interact with the ad.