Measuring social media traffic involves tracking various metrics such as:
Referral Traffic: Use tools like Google Analytics to see how much traffic comes from each social media platform. Engagement Metrics: Monitor likes, shares, comments, and retweets to gauge how engaging your content is. Conversion Rates: Track how many visitors from social media convert into customers or take desired actions on your website. Bounce Rate: Analyze how often visitors leave your site after viewing only one page, which can indicate the quality of traffic.