Measuring social media engagement involves tracking various metrics to understand the effectiveness of your efforts. Key metrics include:
Likes and Shares: These are basic indicators of engagement and show how well your content resonates with your audience. Comments: Comments indicate a deeper level of interaction, showing that your audience is interested enough to share their thoughts. Click-Through Rates (CTR): This metric shows how many people clicked on your links, indicating interest in your product or service. Follower Growth: An increase in followers suggests that your engagement strategies are attracting new audiences.