There are several ways to measure market traction, and the appropriate metrics often depend on the nature of the business. Some common metrics include: - Revenue Growth: An increase in sales or revenue over time. - Customer Acquisition: The number of new customers or users. - User Engagement: Metrics such as active users, time spent on the platform, or repeat usage. - Market Share: The company's share of the total market compared to competitors. - Partnerships and Collaborations: Agreements or deals with other businesses that can help scale operations.