To measure ad performance, businesses can use various analytics tools and platforms such as Google Analytics, Facebook Ads Manager, and others. Key metrics to monitor include:
CTR (Click-Through Rate): The percentage of users who click on an ad after seeing it. Conversion Rate: The percentage of users who take a desired action after clicking on an ad. Impressions: The number of times an ad is displayed. ROAS (Return on Ad Spend): A measure of the revenue generated for every dollar spent on advertising.