1. Engage Visitors: Actively engage with visitors through interactive displays, product demos, and live presentations. 2. Collect Leads: Use lead capture tools to collect contact information from potential customers and follow up promptly after the event. 3. Social Media Presence: Promote your participation on social media before, during, and after the event to increase reach. 4. Networking: Attend networking sessions, seminars, and workshops to connect with industry peers and experts. 5. Follow-Up: Post-event follow-up is crucial for converting leads into customers. Send personalized emails or make calls to maintain the connection.