Leveraging intangibles requires strategic planning and consistent effort. Here are some tips:
Brand Reputation: Invest in marketing and customer service to build and maintain a positive brand image. Intellectual Property: Protect your innovations through patents and trademarks, and consider licensing them for additional revenue streams. Company Culture: Foster a positive work environment to attract and retain top talent, which in turn can boost productivity and innovation. Customer Relationships: Use CRM systems to manage and nurture customer interactions, ensuring long-term loyalty.