Digital marketing is a powerful tool for entrepreneurs due to its cost-effectiveness and broad reach. Key digital marketing strategies include: 1. Search Engine Optimization (SEO): Enhancing your website to rank higher in search engine results and attract organic traffic. 2. Social Media Marketing: Utilizing platforms like Facebook, Instagram, and LinkedIn to engage with your audience and build a community. 3. Email Marketing: Sending targeted, personalized emails to nurture leads and convert them into customers. 4. Content Marketing: Creating valuable content such as blogs, videos, and infographics to attract and retain a clearly defined audience.