Improving ROAS involves optimizing various elements of a marketing campaign:
Targeting: Refine audience targeting to reach potential customers who are more likely to convert. Ad Quality: Enhance ad creatives and copy to make them more engaging and relevant. Landing Pages: Optimize landing pages to improve user experience and increase conversion rates. Bid Strategies: Employ smarter bidding strategies to get the most out of your ad budget. Tracking: Use advanced tracking tools to measure the performance of different ad elements and adjust accordingly.