To identify your target customer group, you need to conduct thorough market research. Here are some steps to guide you:
Define your product or service: Clearly outline what you are offering and how it solves a problem or meets a need. Analyze your current customer base: Look at the demographics and psychographics of your existing customers to identify common traits. Study your competitors: Understand who their customers are and how they are targeting them. Use market segmentation: Divide the broader market into smaller, more manageable segments based on criteria such as age, gender, income, location, and lifestyle.