Identifying the right keywords involves several steps:
Market Research: Understand your niche and the target market you are aiming for. Tools like Google Trends and SEMrush can be very useful. Competitor Analysis: Analyze the keywords your competitors are using to rank well in search engines. Customer Feedback: Use surveys and feedback forms to understand the terms your potential customers are using. Keyword Tools: Utilize keyword research tools like Ahrefs, Moz, and Google Keyword Planner to find high-ranking terms.