To identify strengths, businesses should evaluate their internal operations and external market positioning. Here are some key questions to ask:
1. What are Our Unique Selling Points? Identify what makes your product or service unique. This could be superior quality, innovative features, or exceptional customer service.
2. What Do Customers Say? Collect feedback from customers to understand what they value most about your offerings. Positive customer reviews and high retention rates can indicate strong areas.
3. What Resources Do We Have? Assess your financial, human, and technological resources. Strong financial health, skilled employees, and advanced technology can be significant strengths.