Identifying business strengths involves a thorough analysis of internal factors. Here are some methods: - SWOT Analysis: Conducting a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis helps in identifying strengths within the broader context of the business environment. - Performance Metrics: Analyzing key performance indicators (KPIs) can highlight areas where the company excels. - Employee Feedback: Gathering insights from employees can uncover latent strengths that may not be immediately visible. - Customer Feedback: Understanding what customers value most about your products or services can reveal strengths in customer satisfaction and product quality.