How to Gather Information on Competitor Offerings?
There are several ways to gather information on competitor offerings:
Market Research: Conduct surveys and focus groups to understand customer perceptions of competitor products. Online Reviews: Analyze reviews on platforms like Amazon, Google, and Yelp to gauge customer satisfaction. Social Media: Monitor competitor activities and customer interactions on social media platforms. Industry Reports: Utilize industry reports and market analysis to gain insights into competitor performance. Mystery Shopping: Engage in mystery shopping to experience competitor offerings firsthand.