There are multiple methods businesses can use to collect customer insights: 1. Surveys: Online or offline questionnaires can provide direct feedback from customers. 2. Social Media Analytics: Monitoring social media platforms for mentions, reviews, and interactions can reveal customer sentiments. 3. Focus Groups: Conducting group discussions can yield in-depth qualitative data. 4. Purchase History: Analyzing past buying behaviors can identify trends and preferences. 5. Website Analytics: Tracking users' interactions with a business's website can offer insights into their interests and behaviors.