Gathering competitive intelligence involves a combination of primary and secondary research methods:
1. Primary Research: Conduct surveys, interviews, and focus groups with customers, suppliers, and industry experts. 2. Secondary Research: Utilize industry reports, market analysis, and news articles. Websites, social media, and online forums also provide valuable information. 3. Mystery Shopping: Experience your competitors' products or services firsthand to get a better understanding of their customer experience. 4. SWOT Analysis: Perform a SWOT analysis to evaluate the Strengths, Weaknesses, Opportunities, and Threats related to your competitors.