When evaluating external sources, businesses should consider the following criteria:
Reputation: Assess the track record and credibility of the external source. Cost: Consider the financial implications, including interest rates, fees, and equity dilution. Alignment: Ensure that the goals and values of the external source align with those of your business. Flexibility: Evaluate the terms and conditions to ensure they provide the necessary flexibility. Expertise: Ensure the external source has the specialized knowledge or resources needed.