Distribution is as important as the content itself. Companies can: 1. Use PR Agencies: They have established connections with media outlets. 2. Direct Outreach: Send press releases directly to journalists and editors. 3. Newswire Services: Platforms like PR Newswire and Business Wire can disseminate your press release to a vast audience. 4. Own Channels: Publish on your company's website and social media platforms for direct reach.