A marketing plan outlines the strategies and actions to achieve marketing objectives. Here are the steps to develop one: 1. Executive Summary: A brief overview of the marketing goals and strategies. 2. Market Analysis: Detailed research on the market, competitors, and trends. 3. Target Market: Definition and segmentation of the target audience. 4. Marketing Goals: Specific, measurable, achievable, relevant, and time-bound (SMART) goals. 5. Marketing Strategies: Tactics for each element of the marketing mix. 6. Budget: Allocation of resources for marketing activities. 7. Metrics and Evaluation: Methods to measure the effectiveness of the marketing efforts.