The marketing mix, also known as the 4Ps, includes Product, Price, Place, and Promotion. Entrepreneurs should:
Product: Ensure that the product meets the needs and wants of the target market. Price: Set a price point that reflects the value of the product and is competitive in the market. Place: Choose the right distribution channels to make the product available to the target market. Promotion: Use various promotional tactics, such as advertising, social media, and public relations, to reach and engage the target audience.