Designing effective surveys involves several key steps: 1. Define Objectives: Clearly outline what you aim to achieve with the survey. 2. Target Audience: Identify who will be taking the survey. 3. Question Design: Create concise and clear questions, avoiding ambiguity. 4. Survey Length: Keep the survey short to maintain respondent engagement. 5. Distribution Method: Choose the most effective way to distribute the survey, such as email, social media, or in-app prompts.