An effective pilot program should have clear objectives, a defined scope, and measurable metrics for success. Here are the steps to design one: 1. Define Objectives: Clearly state what you aim to achieve. 2. Identify Target Audience: Choose a representative sample of your potential customers. 3. Develop a Plan: Outline the steps, resources, and timeline. 4. Implement: Execute the pilot in a controlled environment. 5. Evaluate: Collect data, analyze results, and make necessary adjustments.