Defining brand values involves introspection and clarity about what the business stands for. Here are some steps:
Identify Core Beliefs: Reflect on the principles that are non-negotiable for the company. Engage Stakeholders: Involve employees, partners, and even customers in the process to ensure the values resonate with everyone connected to the business. Align with Vision and Mission: Ensure that brand values are consistent with the companyâs vision and mission. Be Authentic: Choose values that genuinely represent the companyâs ethos rather than following industry trends.