Creating descriptive URLs involves a few best practices:
1. Use Keywords: Include relevant keywords that describe the page's content. 2. Keep it Simple: Avoid unnecessary parameters and keep the URL as short as possible. 3. Use Hyphens: Separate words with hyphens rather than underscores or other characters. 4. Avoid Stop Words: Words like "and", "or", "but" can be omitted unless they are critical to the meaning.