An effective mission statement should be clear, concise, and focused on the present. Here are some key components:
1. Purpose: Clearly state what the company does. 2. Values: Highlight the core values that drive the business. 3. Customers: Identify the primary customers or market segments. 4. Distinctiveness: Explain what sets the company apart from competitors.
Example: "To provide high-quality, affordable healthcare products that improve the lives of our customers."