How to Conduct Keyword Research for Your Business?
Keyword research is the foundation of any successful SEO strategy. Entrepreneurs should start by identifying words and phrases that potential customers are likely to use when searching for products or services similar to theirs. Tools like Google Keyword Planner, Ahrefs, and SEMrush can assist in discovering relevant keywords. It's essential to focus on both short-tail and long-tail keywords to capture a diverse audience.