Define Objectives: Clearly outline what you aim to learn from the focus group. Select Participants: Choose participants who fit the demographic or psychographic profile relevant to your study. Develop a Discussion Guide: Prepare a set of questions and topics to steer the conversation. Choose a Moderator: Select an experienced moderator who can facilitate the discussion effectively. Conduct the Session: Engage participants in a discussion, ensuring everyone has the opportunity to share their views. Analyze Data: Review the session recordings and notes to extract key insights.