Identify Comparable Companies: Select companies that operate in the same industry, have a similar business model, and are of comparable size. Collect Data: Gather financial metrics such as revenue, EBITDA, net income, and market capitalization. This data can be sourced from financial reports, industry publications, and databases. Calculate Valuation Multiples: Common multiples include Price-to-Earnings (P/E), Enterprise Value-to-EBITDA (EV/EBITDA), and Price-to-Sales (P/S). These ratios help normalize differences in company size and profitability. Analyze and Interpret: Compare your company's metrics with those of the peer group to derive insights. Look for trends, outliers, and areas where your business excels or falls short.