When selecting an integrated data platform, businesses should consider the following factors: 1. Compatibility: Ensure the platform is compatible with existing systems and can integrate various data sources. 2. Scalability: Choose a platform that can grow with your business needs. 3. User-Friendliness: Opt for a solution that is easy to use and requires minimal training. 4. Security Features: Look for robust security measures to protect sensitive data. 5. Vendor Support: Evaluate the vendor’s reputation and the level of support they provide.