Selecting the right test market location involves several criteria:
Demographics: The test market should reflect the target audience's demographics. Market Size: It should be large enough to provide significant data but not so large that it becomes unmanageable. Competitive Landscape: The location should have a competitive environment similar to the larger market. Media Availability: Easy access to various media channels for marketing and advertising is essential. Economic Conditions: The economic conditions should be stable and similar to your target market.