Selecting the right brand name involves a blend of creativity and strategy. Here are key considerations:
1. Relevance: The name should reflect the core values and mission of the business. It should resonate with your target audience. 2. Simplicity: Simple and easy-to-pronounce names are more likely to be remembered. Avoid complex or obscure terms. 3. Availability: Ensure the name is not already in use. Check domain name availability and conduct trademark searches to avoid legal issues. 4. Scalability: Choose a name that can grow with your business. It should be flexible enough to accommodate future expansions or pivots.