The best approach for entrepreneurs is to strike a balance between intuition and data. Here’s how: 1. Cross-Verification: Use gut feelings as a hypothesis and verify them with data. For instance, if an entrepreneur feels a particular market trend is emerging, they should validate this with market research. 2. Consultation: Discuss gut feelings with mentors, advisors, or peers. They can provide a different perspective, ensuring that the decision is well-rounded. 3. Iterative Process: Make small-scale decisions based on gut feelings and observe the outcomes. This iterative approach helps in fine-tuning intuition over time.