Attracting potential customers requires strategic efforts: 1. Content Marketing: Creating valuable and relevant content that addresses the needs and interests of your target audience. 2. Social Media Engagement: Actively engaging with potential customers on social media platforms to build relationships and trust. 3. Email Campaigns: Using targeted email campaigns to nurture leads and move them through the sales funnel. 4. Referral Programs: Implementing referral programs to encourage existing customers to bring in new potential customers.