1. Conduct Thorough Market Analysis: Understanding the market dynamics, customer needs, and competitive landscape is essential. This allows businesses to identify opportunities and threats. 2. Evaluate Internal Capabilities: Assess the company’s strengths and weaknesses. This includes evaluating resources such as human capital, technology, and financial assets. 3. Align Strategies with Capabilities: Develop strategies that leverage the company’s strengths to capitalize on market opportunities. Ensure that the strategies are feasible given the company’s resources and capabilities. 4. Continuous Monitoring and Adjustment: The market environment is constantly evolving. Regularly review and adjust strategies to maintain alignment with market conditions and internal capabilities.