The frequency of blog posts can vary depending on the goals and resources of the business. As a general rule: - Consistency is Key: Whether it's once a week or once a month, maintaining a consistent schedule helps in retaining readers. - Quality Over Quantity: It’s better to publish fewer high-quality posts than to churn out frequent, low-quality content. - Monitor and Adjust: Use analytics to track the performance of your blog posts and adjust the frequency as needed.