Identify the variable: Decide what element you want to test, such as the headline, call-to-action (CTA), or layout. Create variations: Develop two or more versions of the element you are testing. Divide the audience: Randomly assign your audience into different groups, ensuring each group receives a different version. Measure performance: Track the performance of each version using relevant KPIs. Analyze results: Compare the performance data to determine which version is more effective.