Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. High-quality content can establish your business as a thought leader, build trust with your audience, and drive organic traffic to your website. Blog posts, whitepapers, eBooks, and videos are various forms of content that can be used to educate and engage your audience. By addressing the pain points and interests of your target audience, content marketing can significantly boost your brand authority and customer loyalty.