How Does the Build-Measure-Learn Feedback Loop Work?
The Build-Measure-Learn feedback loop is a fundamental process in the Lean Startup methodology. It consists of three steps:
Build: Develop the MVP to test the core business hypothesis. Measure: Use metrics to collect data on how customers interact with the MVP. Learn: Analyze the data to validate or refute the hypothesis and make informed decisions about the next steps.
This iterative process helps businesses continuously improve their products and strategies based on real-world feedback.