The advertising model works by leveraging the high volume of traffic or user engagement on a platform. Here’s a breakdown of the process:
Attracting Users: Companies offer valuable content, products, or services to attract and retain a large user base. Data Collection: Platforms often collect data on user behavior, preferences, and demographics. Targeted Advertising: Advertisers pay to display their ads to specific segments of users who are most likely to be interested in their products or services. Revenue Generation: Revenue is generated either through pay-per-click (PPC), pay-per-impression (PPI), or through subscription models where advertisers pay a fixed fee for a set period.