While both replication and franchising involve duplicating business models, they are distinct concepts. Franchising typically involves granting a third party the rights to operate under the company's brand and use its business model. In contrast, replication often involves the company itself expanding its operations directly. Franchising allows for more rapid expansion with lower capital investment, but it comes with the challenge of maintaining control and consistency. Replication, on the other hand, provides more control but may require higher investment and resources.