The orientation of a business significantly impacts its decision-making processes. A long term orientation encourages decisions that may not yield immediate benefits but are likely to provide substantial long-term returns. For example, investing in employee training programs can enhance skills and productivity over time. In contrast, a short term orientation often leads to decisions aimed at boosting immediate performance metrics. This might involve launching a new product quickly to capitalize on current trends, even if it means compromising on quality or long-term viability.