Lead Generation: This involves identifying potential customers through various channels such as
online marketing,
social media, trade shows, and referrals.
Lead Capturing: Once identified, leads are captured using forms, landing pages, and other tools to collect their contact information.
Lead Qualification: Not all leads are equal.
Sales teams use criteria like budget, authority, need, and timeline (BANT) to qualify leads.
Lead Nurturing: This involves engaging with leads through personalized communication, email marketing, and educational content to build a relationship.
Lead Scoring: Assigning scores based on engagement levels and readiness to buy helps prioritize leads.
Lead Conversion: When a lead is ready to make a purchase, the sales team steps in to close the deal.