Entrepreneurs can apply for a loan on Kiva's platform, where they present their business plans and financial needs. Kiva conducts a vetting process to ensure the legitimacy of the applications. Once approved, the loan request is posted on Kiva's website, where it can be funded by individual lenders. The entrepreneur then repays the loan according to an agreed schedule, and the lenders can choose to reinvest their repayments or withdraw their funds.